Your online reputation is just as important as the look of your website, your messaging, or the number of terms you’re found for in Google. Burying bad reviews with great reviews helps establish credibility. Increasing the quantity of positive reviews also helps your search engine optimization efforts as Google factors this into their rankings.
Business owners have a lot of misunderstandings about online reputation management practices. Are we talking about social media? Maybe this is all about public relations. The reality is that many business owners have no idea what an online reputation strategy can do for their business and sales numbers.
The bottom line is that user generated content is what makes sales these days. It’s no longer acceptable to only have a website and maybe a social media footprint. You need happy clients willing to tell their story.